Shure celebrates its UAE workforce for IWD

UAE: In light of International Women’s Day 2025, Shure is highlighting the role of women in its UAE workforce, a cause of particular interest for president and CEO Chris Schyvinck, a 35-year veteran of the company. With a third of its UAE workforce being women, the manufacturer said that increasing women’s participation in the technology industry remains a top priority for the brand.

Schyvinck follows in the footsteps of Rose L Shure, who took over the leadership of business after her husband S N Shure died in 1995. The latter was instrumental in helping the company achieve numerous milestones throughout her leadership, which spanned over 60 years and still serves as a motivation and inspiration to women in the audio industry.

Historically, women have been underrepresented in STEM fields, however; in the UAE 56% of STEM graduates are women, outpacing many Western nations. This can be attributed to progressive government policies, corporate leadership and community-driven efforts.

According to Schyvinck, a defining narrative is taking shape in the technology sector whereby women are not just participants - they are leaders, innovators and change-makers. She also commended government-backed initiatives like the UAE Gender Balance Council and the One Million Arab Coders programme, recognising their impact for creating pathways for women to thrive in technology.

“The audio industry must not just include women but empower them,” commented Schyvinck. “This shift starts with early exposure, mentorship and tangible opportunities to take leadership roles. At Shure, and in line with our 100-year milestone, we are continuing to actively expand additional representation in the audio industry.”

The president and CEO’s leadership has also seen the launch of an employee resource group called the “Women Everywhere (WE) VIBE”, a flagship initiative for supporting equality at Shure around the world. The programme offers mentorship, networking opportunities and a “Celebrating Women in Technology” panel series featuring global industry experts. Additionally, the company’s IDEA (Inclusion, Diversity, Equity and Access) initiative is working to create a more inclusive work environment.

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