Pro AV Market Forecast: 2022-2027 Growth Analysis
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The professional audio-visual (Pro AV) market is poised for substantial growth, projected at a compound annual growth rate (CAGR) of 7.92% from 2022 to 2027. This expansion is anticipated to increase the market size by USD 113.26 billion, driven by digital signage, e-learning, and technological advancements across various sectors.
Market Dynamics and Segmentation
Driving Forces and Key Segments
Digital signage deployment plays a crucial role in market growth, alongside the rising popularity of e-learning solutions and continuous technological innovation. The report segments the market by products and services, as well as by geography, covering APAC, North America, Europe, the Middle East and Africa, and South America. It provides a thorough analysis of market drivers, trends, and challenges, incorporating historical data from 2017 to 2021.
Customer and Vendor Landscape
Digital signage's growing use, particularly in retail, to influence consumer behaviour through dynamic content presentation, is a primary market driver. Interactive signage further enhances customer engagement. Training in the use of Pro AV equipment emerges as a key trend, with major vendors like Seiko Epson Corp. offering programs to build expertise in AV technology. However, the market faces challenges such as the increasing preference for one-on-one learning, which could dampen demand for certain Pro AV components. The report also reviews major market vendors and their strategies, including Anixter and Samsung Electronics, among others.
Regional Insights and Future Outlook
APAC's Leading Role and Recovery Post-COVID-19
APAC is expected to contribute significantly to market growth, driven by the educational sector's expansion and technological adoption. Despite initial setbacks from the COVID-19 pandemic, the region is on a path to recovery, thanks to large-scale vaccination efforts and the resumption of production and trade activities. The report provides detailed analyses of market segments and regional trends, offering insights into growth opportunities from 2017 to 2027.
This comprehensive overview explores the potential of the Pro AV market, focusing on key drivers, challenges, and opportunities for stakeholders in the evolving digital landscape, encompassing AV exhibitions and audiovisual trade shows.
Source: Technavio